Vision, Mission, and Goals

Vision: Expanding opportunities for the Virginia green industry through the development and promotion of superior plants for Beautiful Gardens.

Mission: To strengthen the Virginia green industry through coordinated research, evaluation, production and marketing in order to increase the quality and diversity of ornamental plants.

Goals
- Promotion of plants in 2011
- Secure flow of germplasm into the program
- Beautiful Gardens will be a nationally recognized program
- Become financially sound
- Simple and clear focus with a plan for implementation
- Partners will feel interested and satisfied
- Will have plants in nurseries across the state
- Will have a supply of liner nurseries
- Beautiful Gardens will be a nationally recognized program by consumers
- Established program for developing new plants
- Will have contractual agreements with partners
- Have an effective organizational structure (who does what)
- Written guidelines for committee activities
- Committee members will be reflective of the green industry (representatives of all segments)
- Initiate and coordinate educational activities

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